hoppadrop badge hoppadrop

Hop on.
Wander freely.
Discover locally.

Safe, easy hop-on hop-off transport between the South West’s wineries, breweries and towns. Leave the keys behind.

Founding Prospectus
The safe, easy way to explore wine country.
Our Vision

We’re solving the South West’s transport gap.

hoppadrop is safe, shared transport for wine country: hourly hop-on hop-off buses connecting boutique wineries, breweries and distilleries, so nobody has to draw the short straw and drive. When the driving is taken care of, visitors slow down, stay longer and discover more.

SafetyA real alternative to drink-driving. Peace of mind for visitors and community.
SustainabilityShared transport now, EV fleet ahead.
TourismVisitors stay longer, see more.
Regional GrowthA platform for local businesses.
The Missing Link

A new category of regional transport.

Designed for modern travellers who value flexibility, safety and local discovery.

Taxi / TransferGuided Wine TourPrivate Charterhoppadrop
Typical cost $150–200+ returnone venue, with waiting* $105–185+ ppfull day $380–600+ /grouphalf or full day $50 per day†unlimited hop on, hop off
Choose your own venues✓✗ fixed itinerary✓✓ you choose
Hop on & off all day✗✗Limitedby arrangement✓ every hour
Visit wineries✓✓✓✓
Breweries & distilleriesLimitedextra stops add costLimitedusually wineries only✓✓ and more
Couples & small groupsExpensive✓✗ minimum numbers✓ perfect fit
Safe alternative to driving✓✓✓✓
Supports local discovery✗Limitedset itineraryLimitedwell-known venues✓ hidden gems too
Wine delivered to your door✗✗✗✓ Marketplace, Phase 2
Prices indicative, from June 2026 market research across the Margaret River, Cowaramup & Dunsborough region · *worked example at regulated SW taxi rates (Transport WA 2024) · †planned founding-season pricing · full log in FACT-CHECK.md
Why hoppadrop?

No hop-on hop-off or flexible service operates in the region today. And the way people travel is changing. Visitors are seeking:

  • Flexibility
  • Slower travel
  • Boutique experiences
  • Brewery and distillery options
  • Safe transport over multiple days
  • The freedom to stay longer and see more

The model is proven interstate: TrailHopper (SA), Hop It (VIC) and iHop (NSW) run wine-region day passes at $73–100.

Not a wine tour.No fixed itinerary. No rushed stops.
Not a taxi.Not expensive. Not one stop.
Not a charter.No minimum numbers.
The missing link.Flexible. Local. Safe. Memorable.
How It Works

Two interconnected loops.
One ticket. Hourly buses.

Two routes, one hub at Cowaramup. Hop on and off as often as you like, with a bus along every hour.

↻
Northern LoopCaves Road corridor · clockwise
  • Dunsborough
  • Yallingup
  • Wilyabrup
  • Metricup
  • Cowaramup
↺
Southern LoopMargaret River & surrounds · anti-clockwise
  • Cowaramup
  • Margaret River
  • Rosa Brook
  • Witchcliffe
Hop on. Hop off. Your adventure, your way.
Hop onBuses every hour
ExploreLocal venues
Hop offStay as long as you like
Next busAlong every hour
RepeatMore places
The Opportunity
1.6M+
Annual visitors*
100+
Cellar doors**
24
Venue target†
*Tourism WA / MRBTA, YE Dec 2024  **MRWA directory  †founding-season target
Why Hoppadrop Works

Good for visitors.
Great for partners.
Better for the region.

The safety problem
3×
rise in Margaret River drink-driving charges in 2023. Visitors need a safe way home*
For partners
40–68%
of small-winery revenue comes from cellar-door & direct sales. Every visitor counts**
For the region
$1.0B+
annual visitor spend in the Margaret River Region***
*Augusta–Margaret River Times, Dec 2023  **Wine Australia DTC Survey  ***MRBTA / TRA, YE Dec 2025
The hoppadrop bus
When transport is taken care of, everyone wins.
VisitorsRelax & explore safely.
PartnersMore customers, more often.
CommunitiesSafer roads, year-round benefits.
EnvironmentFewer cars, lower emissions.
The South WestA stronger visitor economy.
Financial Snapshot INDICATIVE - MODEL UNDER REVIEW

A simple, scalable
operating model.

Monthly Investment
CategoryMonthly
Transport Operations$31,700
Marketing & Brand Awareness$7,000
Website & Operations$7,300
Total Monthly Investment$46,000
Partner Membership Revenue (example)
MembershipFeePartnersRevenue
Bronze · 1 day/wk$2508$2,000
Silver · 2 days/wk$4508$3,600
Gold · 3 days/wk$6508$5,200
Total Partner Revenue$10,800
Monthly Revenue
SourceMonthly
Ticket Sales$23,500
Partner Memberships$10,800
Total Revenue$34,300
Pilot Funding
$150,000
to launch and validate the hoppadrop founding season: transport, marketing, technology & the partner network.
$150K
Founding season
3 mo
Pilot validation
2
Hourly loops
24
Partner target
Growth Roadmap

A clear path.
Lasting impact.

1
Founding Season (Pilot)

Launch two interconnected loops across Margaret River, Cowaramup & Dunsborough. Validate demand and build the founding partner network.

2
Regional Validation

Measure impact, grow ridership and partner participation. Strengthen the model and prepare to expand across the South West.

3
Marketplace

Launch the hoppadrop marketplace: a central hub for tickets, memberships and experiences, with direct winery ordering & delivery.

4
Events & Partnerships

Activate seasonal events and collaborative campaigns that showcase the best of the South West.

5
EV Fleet

Introduce an electric vehicle fleet for a more sustainable, comfortable and future-ready journey.

6
The Trusted Transport Network

The safe, connected way to get around the South West. Relied on by visitors, valued by locals, driving regional prosperity.

More than transport.
A movement.

hoppadrop starts with one job: getting people between cellar doors safely. Do that well, and everything else follows. Stronger local businesses, connected communities, and protection for the places we all love.

Hop on. Hop off.
Your adventure, your way.
The Journey Starts Now

Together, let’s give the South West a safe way to explore.

Safe, hourly hop-on hop-off transport for wine country, connecting people, supporting local makers and protecting the places we all love.

We’d love to partner with you
Let’s build something extraordinary together.
Renae Lunjevich
renae@bangdigital.com.au
Bang Digital is the digital founding partner of hoppadrop.
Key Takeaways
Meets a real need

Replaces the drink-drive dilemma with a safe, hourly service between cellar doors.

Scalable & sustainable

A phased rollout that builds long-term value for the region.

Tech-enabled experience

Seamless booking, travel and wine discovery in one place.

Supports local

Drives visitation, sales and visibility for local makers.

We’re ready to launch.
Hop on. Hop off. Your adventure, your way.